Research Network

Dr. Zahy Ramadan


Dr. Zahy Ramadan is an Associate Professor of Marketing and the Director of Research Collaboration & Partnerships for Social Sciences and Management. He holds a Doctor of Business Administration from Manchester Business School, an MBA and a BSc in Business Marketing with Distinction, both from LAU. His research is focused on the Omni-channel consumer journey, social media saturation, online brand-consumer relationships, retailing, and shopper marketing. His research insights have been featured in several publications, including Forbes, Forbes Middle East, The National, and Communications of the ACM.


Dr. Ramadan is also a Chartered Marketer (CIM) with 20 years of work experience covering the Near-East, Arabian Peninsula, and Asia-Pacific markets across several industries. He has conducted several workshops in Asia-Pacific, specifically China and South Korea, on shopper marketing, in-store retail fundamentals and SKU-mix strategy.