Dr. Muhammad Ishtiaq
Research Faculty
Dr. Dr. Muhammad Ishtiaq completed his PhD at the University of Padova, Italy, in June 2017. He was a visiting scholar at Columbia University, USA, during his PhD journey. Cassa di Risparmio del Veneto Bank in Italy granted him a prestigious scholarship for PhD studies. He received funding of 18,000 USD to investigate the role of tourism in achieving sustainable development goals. He renders his services as Associate Editor in Environment, Development and Sustainability, and International Journal of Innovation Science. He is a member of the American Psychological Association, American Marketing Association, and Society of Human Resource Management.
Publications:
Khan, M. M., Ishaq, M. I., Iqbal, M., & Raza, A. (2024). Impact of self‐esteem and self‐gifting on masstige purchase intentions. International Journal of Consumer Studies, 48(2), e13012.
Raza, A., Wasim, M., & Ishaq, M. I. (2024). Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study. Journal of Business Research, 175, 114540.
Hussain, S., Raza, A., Haider, A., & Ishaq, M. I. (2023). Fear of missing out and compulsive buying behavior: The moderating role of mindfulness. Journal of Retailing and Consumer Services, 75, 103512.
Ishaq, M. I., Raza, A., Bartikowski, B., & Sarwar, H. (2023). Masstige Marketing: A scale development and validity study. Journal of Business Research, 166, 114112.
Ishaq, M. I., Sarwar, H., Aftab, J., Franzoni, S., & Raza, A. (2024). Accomplishing sustainable performance through leaders’ competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support. Business Strategy and the Environment, 33(2), 1515-1532.
Google Scholar Profile
https://scholar.google.com/citations?user=Vb2_dEMAAAAJ&hl=en&authuser=1